The face of content has changed dramatically over the past decade. The introduction of alternative avenues to connect with the public has altered the way the public consumes media. Fear of Millennials starting a cord-cutting trend, where they consume TV solely through the Internet, may not be as immediate as recent statistics predicted, but it does point toward a shift in view culture. YouTube alone garners 4 billion views per day -- more than three times the total United States population. Content producers need to stay on top of consumption trends and get into the basics of branding.
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