Now that you have your YouTube channel set up and ready to go, it’s time to promote your video content on other social networks. Those who are creating content for business purposes will have a different strategy than those who are posting for fun, but either way, it’s essential to get your video content in front of more people who can engage with and share it.
Before even posting, it’s essential to know what type of content you’ll post, so your audience doesn’t get confused by varying, disconnected content. For example, if you plan to create a cooking channel, don’t all of a sudden post videos of you bungee jumping. Keep content consistent so that your viewers subscribe and continually come back for more. Here are four more tips to grow your social following using dynamic video content.
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#1 - Match social post description to video content, utilizing keywords
This tip may seem obvious, but many people forget to do this. Instead of a post that says “check out this awesome video,” give users a reason to click on the video with a real description of the content using keywords. Write engaging, exciting social media posts that pique the viewer’s interest while accurately describing what they are about to view.
#2 - Know the hashtag rules
Think of hashtags as topics of conversation that can lead you to like-minded people curious about the same things. Hashtags are an excellent way to help users find your video content, but you must know how to best use them on each network. According to CoSchedule, here is how many hashtags to include per social network:
- Twitter: 1-2 per tweet.
- Instagram: 11+ hashtags per post.
- Facebook: None! Keep your descriptions and content hashtag-free.
- LinkedIn: None
- YouTube: Hashtag usage on YouTube is much less common that the other networks, but it is possible. You can include hashtags in your video’s title so that your video will appear in search results for that hashtag. Hashtags most commonly appear in the comments section of videos from users, so when a user clicks on the hashtag, they are taken to a page of search results for that tag.
Use keywords as hashtags or other descriptive words that accurately depict aspects of your video. This will help users find your content faster.
#3 - Don’t try to do it all
Trying to maintain more than two or three social networks is no easy feat. Between posting consistent content to engaging with audiences, it can be a lot of work building a brand. Instead, choose relevant social networks and focus your attention on those sites.
Businesses - use your buyer persona research to find out what networks your target market uses most often, and then focus your attention there.
#4 - Make compelling thumbnails
The image preview of your video is that tiny image called the thumbnail. You want the image to look unique and engaging so that more users click on it. YouTube recommends:
- Have a resolution of 1280x720 (with a minimum width of 640 pixels).
- Be uploaded in image formats such as .JPG, .GIF, .BMP, or .PNG.
- Remain under the 2MB limit.
- Try to use a 16:9 aspect ratio as it's the most used in YouTube players and previews.
It’s crucial that the image is high resolution and it’s usually a good idea to put a text overlay to have a description of the video.
Keep posting consistently with high-quality content, and you’ll be on your way to a large YouTube following. If you want to become even more of a YouTube expert, check out Manhattan Neighborhood Network’s YouTube for Independent Producers workshop. You will learn how to build a brand and an audience through dynamic video content.
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