3 Video Production Tips For Social Media Channels

Video Production Tips


Do you want the most amount of people to see your video productions? Posting them on social media platforms is the best way to give your work high exposure and the largest amount of shares. In this post, we’ll discuss three video production tips to create videos that exist in an online environment.

Improve Your Video Production Performance on Social Media with These Three Tips

Videos uploaded to YouTube have increased by 99% within 2 years. 8 billion videos are viewed on Facebook daily and every year mobile video consumption rises by 100%. To start tapping into this audience, we suggest you do the following:

1. Consider vertical videos.


The Boring Company’s Social Media Ad For (not a) Flamethrower.

Vertically shot videos get the most views on social media. This is because many people won’t rotate their smartphones to watch horizontal videos. You want to make it as easy as possible to see your work.

2. Keep it short.

 Video Production Tips 2

70% of viewers prefer videos under 60 seconds, and half of them prefer the video to be under 30 seconds.

3. Include a call to action.


People enjoy the interactive aspect of social media. Asking viewers to like, comment, share, and subscribe turns the audience from passive watchers into participants. The more engagement your video receives, the more visible it will become.

If you’d like to develop your producer skills further, MNN’s Education Department will be offering a free 2-hour workshop called a “Guide to Creating Online Video” on March 28th. Visit mnn.org to register for an upcoming workshop.


Have you thought about becoming a Certified Video Producer?